401GO Raises $2M in Seed Funding


401GO, a West Jordan, UT-based software platform that enables small businesses to offer 401k plans to their employees,, raised $2M in seed funding.

The round was led by Impression Ventures with participation from Signal Peak Ventures, and Stout Street Capital. Impression Ventures will be taking a board seat.

The company intends to use the funds to scale operations, further enhance its platform, allow for new integrations with other small business services providers, and accelerate its financial advisors partner program.

Led by CEO and Co-Founder Daniel Beck, 401GO provides a comprehensive 401k solution for small businesses of all sizes, from a single to thousands of employees. Ongoing administration is automated with payroll integrations while compliance, government filings, notifications and all other responsibilities are handled by the company.

401GO also partners with financial advisors and enables them to provide 401k services to their clients in a personalized and customizable solution.