Xed Beverage Company, a New York-based company which specializes in future-focused beverage, raised $4.5M in seed funding.
The round was led by Randi Zuckerberg’s Surround Ventures with participation from Andrew Merinoff of DisPact Ventures and Omri Krigel of Homeward Ventures. Additional investors include:
- Bob Hurst, Former Vice Chair & Head of Investment Banking at Goldman Sachs
- Edgar Bronfman, Former CEO of Seagram
- Ilan Sobel, Founder and COO of WeissBeerger
- Strauss Zelnick, Founder of Zelnick Media Capital, CEO of Take Two Interactive and Former CEO of BMG Entertainment
Xed also announced major additions to its Board of Directors, including Surround Ventures’ Jared Kash and DisPact Ventures’ Andrew Merinoff; Randi Zuckerberg joined with Edgar Bronfman, Strauss Zelnick and several other prominent leaders on XED’s advisory board.
The company will use this capital to grow its flagship brand SESH and launch its second brand, which is currently in stealth mode.
Led by Founded by Zeke Bronfman and Nate Medow, Xed provides SESH: Cocktail Meets Seltzer, a cocktail with zero sugar and all-natural ingredients, currently on shelves in New York, New Jersey, Illinois and Ohio, and also available direct-to-consumer across 36 states at www.drinksesh.com.