Widewail, a Burlington VT-based provider of a reputation management and social media engagement platform, raised $1.5m in funding.
Private investors participated in the round.
The company intends to use the funds to expand its sales and marketing efforts, as well as to grow in engineering and operations, including the appointment of Adam Burnett as Chief Technology Officer.
Led by Matt Murray, founder and CEO, Widewail provides a suite of solutions to build trust between business and their communities through conversations in both consumer reviews and social media. The technology drives review volume while leveraging automation and industry expertise to directly manage meaningful customer and prospect engagement in reviews and social media, improving local search visibility.
As CTO, Burnett will continue to support Widewail as it expands its customer base and broadens its product offerings by building an engineering team and introducing new technologies. The company also added Jeff Carpenter, Executive Vice President of Capital Markets & Specialized Businesses at People’s United Bank, to its Board of Directors. Carpenter brings his expertise in scaling middle market companies and leading cross-functional initiatives that optimize operational efficiency and profitability.