Vistar Media, a New York-based provider of programmatic technology for digital out-of-home, raised $30M in Series B funding.
Lamar Advertising Company made the minority equity investment. According to the terms of the deal, Lamar will gain a seat on Vistar’s Board of Directors.
The company intends to use the funds to accelerate product innovation, international expansion and strengthen the balance sheet.
Led by Michael Provenzano, Vistar Media provides a global demand-side platform (DSP) for buyers to activate data-driven programmatic campaigns and a supply-side platform (SSP) to connect signage operators to digital revenue.
The software powers some of the world’s most advanced digital signage networks, including Coinstar, GSTV, Octopus, Pursuant Health, Redbox, Topgolf, Vibenomics, Volta and Zoom Media. Through its device and content management software, Cortex, and the Vistar ad server, these networks control all on-screen experiences, monitor and troubleshoot network operations.