Undercover Snacks, a East Hanover NJ-based maker of chocolate snacks, raised $13.7M in funding.
The round was led by Octagon Capital Holdings with participation from 900 Chocolate Investors and the company’s founders.
The company intends to use the funds to support growing retail footprint, including collaborations with major retailers, campaigns to bolster upcoming product launches, expansion of a SQF-8.1 production facility including additional production lines and automation, and investments in building the management team.
Launched by CEO Diana Levy in 2017, Undercover Snacks makes guilt-free, gluten-free and allergen-friendly chocolate treats with superfood protein and lower sugar and calories. The company’s Chocolate Quinoa Crisps come in a variety of flavors including Milk Chocolate, Milk Chocolate + Currants, Dark Chocolate + Sea Salt, Dark Chocolate + Pomegranate, and Dark Chocolate + Blueberries. In addition, the company seasonally offers Dark Chocolate + Peppermint, Milk Chocolate + Peppermint, and Dark Chocolate + Pumpkin Spice.
Undercover has distribution over 10,000 retail locations across North America, plus additional retailers in an expanding number of countries abroad. The snacks are sold on the company’s website UndercoverSnacks.com, Amazon.com, and in a number of grocery, drug, specialty and independent food stores in the U.S., Canada and abroad.