Taikametrics, a Boston MA-based platform for sellers on Amazon and Walmart, raised $40M in Series B funding.
The round was led by Intel Capital with participation from GoDaddy, Centana Growth Partners, Lydia Jett, Jump Capital and Granite Point Capital.
The company intends to use the funds for the expansion of its AI-powered SaaS platform, Flywheel 2.0, and bring decision-making capabilities to online sellers globally.
Founded in 2015 and led by Alasdair McLean-Foreman, Taikametrics provides a SaaS-based, AI-powered Marketplace Optimization Platform for sellers and brand owners to maximize their potential on the world’s most valuable marketplaces. The system enables:
- Advertising Optimization, allowing brands to strategically drive demand with goal‑oriented campaigns powered by algorithmic bidding and keyword automation;
- Market Intelligence, using AI analytics to help brands optimize for sales and profitability, boost their sales rank and organic traffic, and harvest more data to drive further business optimization.
- Preferred Financing, giving brands the capital they need to unlock growth by offering access to financing at the best available rates.
- Inventory Optimization, delivering full visibility into metrics including ROI, inventory turns, and sell-through rate, with AI tools to track stranded inventory, forecast future needs, manage supply-chain lead time, and drive efficiency to maximize sales.
- Multi-Marketplace Optimization, using a single unified platform to create and fine-tune ads and inventory across marketplaces, and seamlessly compare performance and optimize strategies across marketplaces.
Flywheel 2.0 is already used by thousands of online sellers, from fast-growing DTC brands such as mDesign, Solo Stove, Nutrafol, and Nomatic, to household names including Timberland, Nutribullet, Munchkin, and Clarks.
FinSMEs
15/07/2021