SOCi Buys Brandify

SOCi Acquires Brandify

SOCi, a San Diego, CA and Austin, TX-based provider of a marketing platform built for multi-location marketers, acquired Brandify, a Anaheim, CA-based provider of location-based digital marketing solutions.

The amount of the deal was not disclosed. The transaction follows SOCi raising $80m from JMI Equity.

The acquisition brings additional functionality to the SOCi platform and search expertise to the SOCi team. With the combination, SOCi solidifies its position as a large localized marketing platform, with more than three million locations under management. The deal also strengthens SOCi’s relationship with key partners like Google, Facebook, Apple, Yelp and others.

The combined business will operate under the SOCi brand.

Led by Afif Khoury, Founder and CEO, SOCi provides a localized marketing platform built specifically for multi-location marketers to strengthen and scale their digital presence across limitless local search and social pages while protecting what matters most, their reputation. The company serves 700 national and global enterprises – including Ace Hardware, Hertz Corporation, SportClips, Dollar Tree, Liberty Tax and more.