Silverline Acquires Shift CRM

Silverline, a New York City-based digital transformation consultancy, acquired Shift CRM, a Toronto, Canada-based company specializing in building solutions on the Salesforce platform for Media and Entertainment organizations.

The financial terms of the deal were not disclosed.

The addition of Shift CRM enhances Silverline’s commitment to using deep industry expertise to create solutions on the Salesforce platform and Salesforce Media Cloud that enable client success.

Shift CRM’s extensive knowledge of the media and entertainment industry will complement Silverline’s expertise in serving the financial services and healthcare industries. Together with Shift CRM, Silverline will remain at the forefront of delivering industry-focused solutions based on cloud strategy, digital transformation consulting, and managed services capabilities. The combined company will operate under the Silverline brand.

Led by Jonathon Millman, President, CEO and Founder, Shift CRM, who will join Silverline and lead its media and entertainment activities, Shift is a Salesforce consulting partner with more than 10 years of experience implementing, configuring, and re-envisioning the sales and service platform. The firm, which focuses on Media and Agencies, also offers a range of solutions from Strategic Advisory, Implementations and Managed Services designed to provide the right partnership our customers need. Headquartered in Toronto, Canada, with a local presence in Vancouver and New York, Shift CRM provides both remote and onsite service to its global client list.  

Silverline tailors digital transformation solutions to meet specific needs by leveraging insights acquired through 10+ years in the business and thousands of engagements along with real-world expertise gained across Financial Services, Healthcare, and Media and Entertainment industries. From strategic planning and implementation to managed services, the firm guides clients through every phase of their journey, enabling continuous value with the Salesforce platform. It also offers CalendarAnything, a popular scheduling application on the AppExchange, as well as accelerators.

In May 2021, Silverline partnered with Adapta Technologies to create Silverline Central America, and the New York based firm now has over 450 resources – led by Gireesh Sonnad, Co-Founder and CEO – across the United States, Canada, India, El Salvador, and Ukraine.