Raythink, a Shenzhen, China-based in-vehicle AR display technology company, raised an undisclosed amount in Series A funding.
The round – of tens of millions of yuan – was led by Plum Ventures with participation Qianhai FOF, Weed Ventures, Oriental Fortune Capital.
The company intends to use the funds for a rail transit laboratory, HUD (heads-up display) mass production and automotive-grade certification.
Founded in 2019 and led by CEO Ray Lu, Raythink plans to drive the implementation of in-vehicle AR displays in rail transit and passenger car scenarios.
The company provides a software development kit (SDK) that allows for an AR-HUD system integration that flexibly connect maps and service data, and an interface for addition of GPS, cameras, sensors, millimeter-wave radar, lidar and other advanced driver-assistance system (ADAS) sensors. Auto manufacturers only need to install it into the automotive system to assure safe navigation, safe driving, and provide the driver with crossroad reminders.