Pietra, a NYC-based creator economy startup, raised $15M in Series A funding.
The round was led by Founders Fund with participation from Andreessen Horowitz, TQ Ventures, Abstract Ventures and other strategic investors.
The company – currently valued at $75M – intends to use the funds to grow the internal team, expand the platform and supplier marketplace, and provide creators a way to create a digital-first commerce brand, from anywhere in the world.
Led by Ronak Trivedi, CEO, Pietra provides a platform that gives Creators the tools to bring an idea for a product line or brand to life from start to finish. The platform is currently being used as a launchpad for over 20,000 creative entrepreneurs to create product lines in such categories like beauty, candles, clothing, skincare, and jewelry. Pietra provides an ecosystem with upfront costs, access to verified global manufacturing partners, and offers features like inventory financing to make business creation accessible to creators of all sizes.