Perfitly, a NYC-based virtual reality/augmented reality (VR/AR) and AI powered virtual fitting room solution integrated into the e-commerce platforms of major retailers, closed a $725K equity crowdfunding round through SeedInvest.
The company intends to use the funds to onboard and serve clients in its pipeline, which includes several top-10 retailers, accelerate its product roadmap, and continue building its team and operations, especially in sales and marketing.
Led by Dave Sharma, Co-Founder and CEO, Perfitly allows online shoppers to visualize garments on their accurate digital body double which creates confident purchases and size selection, avoiding abandoned carts and unnecessary purchases of multiple sizes that ultimately become returns.
Using its VR/AR solutions, garments are e-stitched to create a 3D replica, including all fabric properties – density, weight, stiffness, stretch, friction, and more. Once shoppers click the ‘Try it on’ button which is embedded on a retailer’s product display page, they’re able to see and interact with their personalized avatar wearing the recommended size. From here, users are able to size up and down, zoom, and rotate their avatar in order to find their perfect fit.