Okendo Raises $5.3M in Seed Funding

Okendo

Okendo, a Miami, Fla.-based customer marketing SaaS platform for ecommerce brands, raised $5.3m in seed funding.

The round was led by Index Ventures with participation from a number of notable industry leaders.

The company intends to use the funds to continue to expand operations, with a focus on engineering, marketing and sales, business reach and development efforts.

Led by Matthew Goodman, Co-Founder & CEO, Okendo provides online businesses with a marketing platform to manage their owned customer relationships. Using it, brands can generate, manage, analyze and use customer data to power personalized marketing communications and customer experiences. Existing customers include 3,500+ high-growth direct-to-consumer (DTC) brands such as Netflix, SKIMS, Fanjoy, CrunchyRoll, Bite and Knix.

Since launching in late 2018, these brands have collectively captured 20 million+ individual points of zero-party customer data (a type of data that consumers intentionally and proactively share with a brand). The information spans all key categories including identity, demographic and psychographic data. Merchants use this intelligence to calibrate all aspects of their operations from marketing to support to product development.

FinSMEs

22/07/202