Hopin, a London, UK-based event management platform, acquired Attendify, a San Jose, CA-based integrated event marketing platform provider.
The amount of the deal was not disclosed.
With the acquisition, Hopin will enhance its offerings with a focus on helping organizers market their events and grow their audiences. The technology and team will be added to Hopin to empower organizers with tools to reach more audiences.
Founded in 2011 by Michael Balyasny, Attendify provides products that will enhance Hopin’s portfolio in several ways including Audience CRM which will soon be introduced on Hopin as a comprehensive, attendee data platform that will automatically capture engagement, identify intent signals and use event data to drive growth. With Audience CRM, event organizers will have a 360 degree engagement database in order to understand which attendees visited a sponsor, voted in a poll or engaged with a session. Additionally, Attendify will allow Hopin to soon introduce Campaign Manager so event marketers can leverage an email engine to drive registrations, get important information out to registrants, and engage audiences between programs.
Led by Johnny Boufarhat, CEO and Founder, Hopin provides an event management platform that enables immersive and interactive experiences from anywhere. Since the beginning of 2020, the company has scaled to more than 700 employees in 45 countries and grown event creators to more than 100,000+ organizations. Since February of last year, Hopin has raised more than $565 million in Series A-C funding.
The company acquired StreamYard, a video streaming studio, in 2020 and Streamable, jamm as well as Boomset and Attendify in 2021.
FinSMEs
12/07/2021