Hedge, an Amsterdam, The Netherlands-based provider of intelligent software solutions for video video professionals, raised $3M in seed funding.
The round was led by Steve Bayes with participation from other private media industry investors.
The company intends to use the funds to grow its team, and expand its media technology portfolio and capabilities through the acquisition of Divergent Media assets and investment in Colourlab.
Led by Paul Matthijs, CEO, Hedge provides intelligent software solutions for video professionals to transfer valuable video content from cameras to multiple storage media and to collaborate across the cloud.
The company currently simplifies media workflows and remote collaboration from acquisition and asset creation to post-production for more than 30,000 customers worldwide.
The financial deals coincide with three strategic advisor appointments to help take Hedge through its next stage of growth. These include:
- investor Steve Bayes,
- industry executive Estelle McGechie, and
- filmmaker Robin Moran.