GearFlow Raises $3M in Seed Funding


GearFlow, a Chicago IL-based provider of, an online parts marketplace built for the construction industry, raised $3M in seed funding.

The round was led by Watchfire Ventures, with participation from Newark Venture Partners, Liquid2 Ventures, Path Ventures, and Harvard Business School Angels. CNH Industrial is also partnering as a strategic investor to equip its existing dealer ecosystem with Gearflow’s marketplace platform. In conjunction with the funding, Greg Owens, former chairman and CEO of IronPlanet, is joining the board.

The company intends to use the funds to expand operations and its business reach.

Led by Founder and CEO Luke Powers and and Ben Preston, Co-founder and CMO, is an online parts marketplace built for the construction industry.

These investments bring Gearflow’s total funding raised to $4.6M, after the company raised a $1.6M pre-seed round in 2019.