Carrefour Makes Minority Investment in Cajoo


The Carrefour group (Paris:CA) is to acquire a minority stake in Cajoo, the French specialist of everyday grocery delivery in under 15 minutes.

The amount of the deal was not disclosed.

This funding will enable Cajoo to speed up its development in France and Europe, while leveraging Carrefour’s operational expertise so it can optimize its model and expand its services.

Created in 2021 by Henri Capoul, Guillaume Luscan and Jérémy Gotteland, Cajoo is a quick commerce company already operating in ten cities in France (Paris, Neuilly-sur-Seine, Levallois-Perret, Boulogne-Billancourt, Lyon, Lille, Bordeaux, Toulouse, Montpellier, Nice) with more than 100,000 users. Thanks to its network of dark stores and its teams of salaried order pickers and delivery staff, the company currently offers delivery of nearly 2,000 food and non-food products in under 15 minutes, over extensive operating hours.

The app is available for free from the App Store and from Google Play.

With this investment, Carrefour will pursue its ecommerce plans while keeping pace with emerging consumer trends. The investment will include an exclusive industrial partnership, focused in particular on replenishment and operational logistics in Cajoo’s dark stores.