Cake, a Boston, MA-based online platform for end-of-life planning and navigating mortality, raised $3.7m in funding.
Backers included new investors AARP, InHealth Ventures (IHV), Two Lanterns, Portfolia’s Aging and Longevity Fund, Scrum Ventures, Reflect Ventures, and existing investors GoAhead Ventures, Pillar, and OCA Ventures, as well as angel investors Arnold Whitman, Bill Hambrecht, and Betsy Hambrecht.
The company intends to use the funds to continue to expand operations and its business reach.
Led by Suelin Chen, CEO, Cake uses AI and NLP technology at scale to improve the user experience in end-of-life planning. In addition to consumer-facing tools, the company also has a business line building custom advance care and end-of-life planning solutions for health systems, health plans, insurance companies, and banks, including one of the largest health systems in the US.