Bling, an Irvine, Calif.-based platform that enables game developers to give bitcoin rewards, closed a seed funding round of undisclosed amount.
The round included a strategic investment by Coinbase Ventures. Pre-seed investors included Wavemaker Genesis, Gumi Cryptos Capital, and Blocktower Capital.
The company intends to use the funds to grow its team and further develop its platform.
Launched in 2019 by Amy Wan Esq and Dan Rice, Bling is a gaming platform that enables game developers to reward users with bitcoin. Their proprietary Bling SDK provides game developers with a bitcoin rewards system, fraud detection, and user value detection.
The partnership with Coinbase Ventures enhances Bling’s vision of making money fun by providing an entertaining and risk-free way for first-time crypto users to enter the market and, when ready, have a reliable partner for crypto custody and exchange.