ArtSugar, a New York-based company focused on art curation for the Instagram generation, raised $500K in seed funding.
Curate Capital made the investment.
The company intends to use the funds to expand its product line, create immersive in-person experiences and grow the artist repertoire.
Led by Alix Greenberg, ArtSugar is a female-founded e-commerce retailer pioneering art curation for the Instagram generation. By featuring artists resonating on Instagram, the company’s assortment is “pre-approved” and primed to interest its social media-minded audience. Select artists on the platform include Michael Turchin, Angie Crabtree, and Betsy Enzensberger. ArtSugar has attracted celebrity & influencer fans such as Lance Bass, Katherine Schwarzenegger, and Bella Thorne.
The company donates proceeds from every purchase to notable charities such as God’s Love We Deliver, Gyrl Wonder, and The Trevor Project.