Arcade Raises $4.5M in Growth Seed Funding


Arcade, a Dallas, TX-based software provider that uses gamified micro-incentives to strategically motivate, engage and incentivize sales people to increase revenue driving activities, closed a $4.5m growth seed funding round.

The round was led by Stage 2 Capital with participation from Revolution’s Rise of the Rest Seed Fund, Our Innovation Fund, and ATX Venture Partners. In conjunction with the funding, Jay Po, Managing Partner and Co-Founder of Stage 2 Capital, joined the board as part of the financing. 

The company intends to use the funds to:

  • expand into inside sales teams and automotive dealerships,
  • continue growth with front-line sales teams in wireless retail,
  • strengthen product, sales, marketing, and
  • advance integration with key strategic partners.

Founded by David Cherrie and James McLaren, Led by David Cherrie, Arcade is a software company that applies a proprietary gamification approach to help businesses boost the productivity of their sales team. Its SaaS solution intelligently gamifies the workplace to empower leaders and engage employees. The company’s performance engagement software is designed to focus and motivate sales people, and recognize them for their work. That, in turn, incentivizes employees and boosts their performance, finally driving profitability.