Yellowpop, a NYC-based home brand specializing in LED neon signs, closed a $4m Series A funding.
The round included participation from Eutopia, a distinguished Paris- and New York-based early-stage venture capital fund.
The company plans to use the funds to continue its global expansion through 2021 and further develop as a lifestyle and home brand.
Beyond the brand’s signature LED neon signs, Yellowpop plans to use the funding to expand and develop its product line into a holistic home decor brand, beginning with new partnerships featuring blue-chip artists and brick-and-mortar retail locations in cities like New York, Paris, and London. Yellowpop will also be adding over a dozen new roles to their team.
Led by Jeremy Cortial and Ruben Grigri, Yellowpop is a lifestyle and home brand, providing consumers with a means of decorating their homes with trendy LED neon designs. The company has partnered with creators, designers, and artists on limited-edition collections like Jonathan Adler, Sarah Bahbah, André Saraiva, Susan Alexandra, Clara Bergel, David Elia, Emily Eldridge, Girl Knew York, and Jean Andre.
In addition to working with a broad range of creatives and brands across the world, Yellowpop also specializes in customized B2B applications whether it be for interior designers, event planners, and retail brands to bring pop to their projects.