Why Is Social Media Marketing Important For Small Businesses and Startups?


Word-of-mouth has always been a driving force behind advertising. It is one sure-shot method of driving sales and increasing traffic. When it comes to marketing, small businesses and startups often do not have a budget similar to large corporations. Hence, having a huge budget for marketing is out of the question. Despite this, there are ways for such businesses to market their product or services to the relevant audience.

Digital marketing is one of the ways that can help small businesses and startups get in touch with potential customers and clients. There are different techniques involved in digital marketing. These include content Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Website Development, Content Writing, Social Media Marketing, and others.

These techniques are valid and essential to drive sales and increase traffic to a company’s website. However, social media marketing plays a vital role in increasing brand recognition.

If you own a small business or startup, here are a few reasons why you should invest time and effort in social media marketing.

Social media users are increasing day by day.

Statista reports that in 2020, there were around 3.6 billion people active on social media. By 2025, these numbers will be 4.41 billion, according to estimates. With more people on these platforms, the more potential customers you will find. However, you require a marketing strategy in place to find your audience.

Almost every type of business, including small- and large-scale, have a social media presence. The reason being that they can find their customers on these platforms. A lot of businesses get traffic to their website from social media platforms.

Social media users are spending more time than ever.

On average, social media users spend over two hours on the platform. With more users spending time on the platform, businesses have more opportunities to reach customers. However, it also means that there is competition. There are social media marketing agencies that help startups reach out to their customers. Social media marketing agency Melbourne, First Page, \is one such digital marketing company that specializes in this,

Social media users search for products on the platform.

About 54% of social media browsing is for research regarding a product, according to GlobalWebIndex. Users are not only researching a product but also engaging with a brand. Hence, businesses can leverage the power of social media to increase brand awareness among people. People tend to follow brands that are in line with their own beliefs. Moreover, brands that are active and engage actively with their followers are bound to get more traction.

Social media sponsored posts to get hits

Many brands tend to hire influencers on social media platforms to promote their product. Influencers and bloggers on social media, such as Instagram, are quite popular. They can sway the opinion of their followers in checking out a brand and its product.


Social media is an important tool for marketers and businesses. It not only provides a platform for small businesses and startups to showcase their product, but it also helps them communicate with their customers directly.