Uberall, a Berlin, Germany-based provider of “Near Me” Marketing SaaS solutions, received a capital investment of $115m.
The round was led by Bregal Milestone, Level Equity, United Internet and Uberall management.
The company intends to use the funds to accelerate growth in the U.S. and Canada.
As part of its growth strategy, Uberall is announcing it has signed a definitive agreement to acquire MomentFeed, a Santa Monica, California-based provider of Proximity Search Optimization in North America. Together Uberall and MomentFeed create a “Near Me” Customer Experience platform with enhanced capabilities and global reach. The combined company will manage the online presence of 1.35 million business locations, more than any other current competitor. MomentFeed and Uberall count many of the world’s largest and most recognizable multi-location brands as their customers, including BP, KFC, Marks and Spencer, McDonald’s and Pizza Hut.
MomentFeed CEO Nick Hedges will join Uberall’s executive leadership team as Chief Strategy Officer and Executive Vice President North America, leading Uberall’s North American business unit which will have a significant sales, service and engineering presence in California.
Led by Florian Hübner, co-founder and CEO, Uberall provides brands with a solution to deliver a “Near Me” Customer Experience — from online interactions to offline sales, from finding, persuading, buying and recommending, to returning as a regular customer.
Founded in 2013 the company has offices in 6 countries with close to 300 employees. Uberall currently services over 1,600 multi-location customers across 170 countries.