Toca Football Raises $40M in Series E Funding

Toca Football

Toca Football, a Costa Mesa CA-based technology-enabled soccer experiences and entertainment company, raised $40M in Series E funding.

The round, which brought total capital raised to date to $105m, was led by WestRiver Group (WRG), Rns Toca Partners LLC, and D2 Futbol Investors, LLC., with participation from Jared Smith, co-founder and former COO of Experience Management (XM) company Qualtrics.

The company intends to use the funds to expand operations and its business reach.

Founded in 2014 by two-time U.S. World Cup and former MLS and English Premier League midfielder Eddie Lewis and led by Yoshi Maruyama, CEO, Toca Football is a technology-enabled soccer experiences and entertainment company that provides a training platform, which employs a proprietary ball machine, digitalized targets and a data-enhanced app to create a welcoming environment for players at every level.

The company currently operates 14 sport centers featuring its proprietary training technologies, and has a growth plan to open 12 new sport centers in the next 12 months. In addition, Toca will launch Toca Social, a gamified soccer-themed entertainment and dining venue, at The O2 in London at the end of July 2021.

The company recently opened new sport centers in the Chicagoland area, Nashville, and Dallas, and added US Women’s National Champion, Abby Wambach, to its board.