Then Little Raises $5M in Seed Funding

Ten Little

Ten Little, a New York-based e-commerce platform for kid products, raised $5M in seed funding.

The round was led by Kindred Ventures, NextView Ventures, with participation from Farfetch, TikTok and Revolve.

The company intends to use the funds to grow the team, specifically within Product, Engineering & Data, and Community & Content, to support the brand’s accelerated growth plans, continue to improve its predictive platform, and and launch a new expert-moderated community platform.   

Led by Fatma Collins, CEO and Co-Founder, Ten Little is a predictive e-commerce platform for parents to navigate the kids product space. The brand allows parents to find their child’s fit and remind them when to size up. When it is time to size up, the platform sends personalized reminders for each child based on size, color, location, and season, and lets parents reorder instantly via text.

The company, which also enables parents to donate their child’s outgrown shoes for free through their partnership with Soles4Souls, has expanded into additional product categories including socks, accessories, and outdoor play since launch. Ten Little has also brought mission-aligned and expert-vetted third-party brands onto its platform.