SmartAsset Raises $110M in Series D Funding; Valued at Over $1 Billion


SmartAsset, a NYC-based online platform for financial advice connecting consumers with financial advisors, closed a $110m Series D funding round, valuing the company at over $1 billion.

The round was led by existing investor TTV Capital with participation from Javelin Venture Partners, Contour Venture Partners, Citi Ventures, New York Life Ventures, North Bridge Venture Partners, and CMFG Ventures.

The company intends to use the funds to invest:

  • in improving the user and matching experiences for both consumers and financial advisors,
  • in new product offerings, technology infrastructure and data partnerships and
  • in scaling its employee headcount to accelerate growth.

Led by Michael Carvin, Founder and CEO, SmartAsset provides a large marketplace connecting consumers to financial advisors and financial products reaching more than 100 million people each month through its personal finance content, custom tools and personalized calculators. In addition, financial advisors and firms on its wealth management referral platform, SmartAdvisor, now generate $1.5 billion in new, closed assets under management (AUM) per month.

With 202 full-time employees, the company is planning on growing headcount by more than 75% in 2021.