ShelfLife, a New York-based food and beverage procurement software and marketplace provider, raised $3M in seed funding.
The round was led by Switch Ventures and Kindred Ventures, with participation from NextView Ventures.
The company intends to use the funds to grow its team, improve its product, and continue building its network of vetted suppliers.
Founded by Lillian Cartwright and John Cline, ShelfLife provides food and beverage industry’s procurement software and a marketplace. Focusing on the $150 billion market for ingredients and packaging materials in the United States, the company connects food and beverage brands with wholesale suppliers. It allows brands to discover, manage, and order from their suppliers – all in one place.