Sanity Raises $39M In Series B Funding

Sanity, a San Francisco, Calif.- and Oslo, Norway-based structured content platform, raised $39m in Series B funding.

The round, which brought total funding to date to $51.8m, was led by Iconiq Growth with participation from Lead Edge Capital, Threshold Ventures, Heavybit, and Alliance Venture. In conjunction with the funding, Iconiq Growth General Partner Doug Pepper, joined Sanity’s board.

The company intends to use the funds to continue to expand operations and its business reach.

Led by Magnus Hillestad, CEO and co-founder, Sanity treats content as data so teams can create new digital experiences. Developers use its APIs to build optimal editing workflows and share content between systems to increase digital velocity. By storing resources in the Sanity Content Lake, organizations de-silo their content, making it available both for collaboration and for global distribution.

The company’s solutions are used by thousands of companies including Unilever, Puma, National Geographic, and Condé Nast.