Ready, Set, Food!, a Los Angeles CA-based company focused on early allergen introduction, raised $3.5M in funding.
The round was led by Edward-Elmhurst Health, with participation from returning investors Danone Manifesto Ventures, Mark Cuban, and AF Ventures (formerly AccelFoods).
The company intends to use the funds to advance its early allergen introduction system of the top nine allergens – peanut, egg, milk, cashew, almond, walnut, sesame, soy and wheat.
Founded by Dr. Katie Marks-Cogan, Chief Allergist, Daniel Zakowski, CEO, and Dr. Andrew Leitner, Ready, Set, Food! provides an organic and all-natural, three-stage guided system that allows families to introduce top food allergens to their babies. Backed by thousands of pediatricians and allergists, the patented system has been delivered to more than 20,000 families.
Recently, the company launched the third stage of its complete and guided innovative early allergen introduction system. For those babies consistently eating solids, Stage 3 offers continued exposure to peanut, egg, and milk, while introducing the other top six allergens: cashew, almond, walnut, sesame, soy and wheat. Each stage is pre-measured in mess-free packets featuring organic and all-natural ingredients without any added sugar or additives, which can be simply mixed into breastmilk, formula, or food (depending on the stage) until baby is regularly eating these foods over an extended period of time.
The company was recently selected as the awardee in Johnson & Johnson Innovation’s Next in Naturals QuickFire Challenge: Children’s Wellness. The challenge invited innovators to submit potential new form ingestible innovations and/or vehicles of delivery for children’s wellness products that utilize ingredients inspired by nature. To help advance its research, the company will receive a total of $50k in grant funding.
FinSMEs
04/06/2021