Paloma, a NYC-based commerce platform turning Messenger into a sales channel, raised $4M in seed funding.
The round was led by Laconia Capital Group, with participation from Philip Krim from Casper and David Heath from Bombas.
The company intends to use the funds to expand operations and its development efforts.
Led by Kelsey Hunter, Founder & CEO, Paloma has also launched Instagram Sales Inbox, with Messenger API support for Instagram, to allow businesses to manage and scale their ecommerce experiences with Instagram DMs. This new addition enables brands to use Instagram Messaging as a scalable personalized shopping channel.
Brands can connect their Instagram pages to Paloma, create automated responses to understand what a customer needs, and direct them to the best resources, products, and live agent support. Their inbox will be visible and managed in Paloma, while integrating with customer support tools for live agent handover.
Launched in November of 2017, Paloma has become the leader in Messenger for sales now working with brands like Joybird, Lalo, M.Gemi, ThirdLove, Caraway, Thread Wallets, Framebridge and more.