Iterable, a San Francisco, CA-based provider of a martech platform focusing on the development and optimization of cross-channel experiences, raised $200m in Series E funding which valued it at $2 billion.
Backers included new investors Silver Lake, Adams Street Partners, Glynn Capital, and DTCP and existing investors CRV, Viking Global Investors, Blue Cloud Ventures, and Capital Ventures.
The company intends to use the funds to continue to develop the platform and expand its business reach.
Led by Andrew Boni—President, and CEO, Iterable is a cross-channel platform that powers unified customer experiences and gives marketers the tools to create, optimize and measure every interaction throughout the customer journey. With the solution, brands create individualized marketing touchpoints that earn engagement, and support loyal consumer-brand relationships.
The company currently has a team of over 450 people working across hubs in San Francisco, New York, Denver and London.