Guideline Raises $200M in Funding


Guideline, a San Mateo, CA-based provider of retirement plan solutions for small-and-medium-sized businesses (SMBs), raised $200M in funding.

The round was led by General Atlantic with participation from existing investors Generation Investment Management, Greyhound Capital, Felicis Ventures, Propel Ventures and others. As part of the transaction, Aaron Goldman, Managing Director and Global Co-Head of Financial Services at General Atlantic, will join the Guideline board of directors.

The company plans to use the funds to further scale its offering of full-service 401(k) plans, as well as introduce new retirement plan solution products.

Founded in 2015 by CEO, Kevin Busque, CPO, Jeremy Caballero, and CTO, Mike Nelson, Guideline provides retirement plan solutions for small-and-medium-sized businesses. In particular, the company offers a full suite of support, spanning plan administration and employee onboarding, to compliance testing, government filing and recordkeeping. To date, over 20,000 companies representing hundreds of thousands of participants have used Guideline to manage their retirement plans, totaling more than $4.5 Billion in AUM. In addition to its offering of traditional 401(k) plans, Guideline supports self-employed individuals through Simplified Employee Pension Plan (SEP) IRAs.