Gregarious Raises $5.4M in Seed Funding

Gregarious, a NYC-based creator of Greg, a plant care app powered by machine learning, raised $5.4m in seed funding.

The round was led by Index Ventures with participation from First Round Capital and angel investors and advisors including Elie Seidman, CEO of Tinder; Eliza Blank, founder of online plant retailer The Sill; and Darryl Cheng, author of the best-selling book The New Plant Parent and the blog House Plant Journal.

The company intends to use the funds to expand operations and its business reach.

Led by Alex Ross, CEO, Gregarious is the creator of Greg, an intelligent plant care app making it easy for anyone to understand and care for plants, from houseplants to food crops. Currently available on iOS, Greg identifies any plant using the iPhone camera and gives daily insights and personalized watering recommendations based on the plant type, pot size, sunlight levels, season, and more. It gets smarter and learns from every user interaction in the app. The app uses a large plant dataset and machine learning model trained on the UN Food & Agriculture Organization’s equation for estimating crop water use.

Gregarious is a mission-driven Public Benefit Corporation.