G2 Raises $157M in Series D Financing; Valued at Over $1 Billion


G2, a Chicago, IL-based software marketplace, raised $157m in Series D funding at a valuation of more than $1.1 billion.

The round, which brought its total funding to $257m, was led by Permira’s growth fund, with participation from existing investors Accel, Emergence, and IVP and new strategic investors HubSpot Ventures and Salesforce Ventures. They joined prior strategic investor LinkedIn, as well as individual investor-entrepreneurs Auren Hoffman (LiveRamp and SafeGraph founder) and Thomas D. Lehrman (GLG founder via Teamworthy Ventures). Permira Partner and Head of the Menlo Park office Tom Eggemeier will join the G2 Board of Directors as part of the transaction.

The company intends to use the funds to expand operations and its business reach.

Led by CEO and Co-Founder Godard Abel, G2 is an online platform to discover, review, and manage the technology for businesses. The platform is set to reach 60 million software buyers annually, with 100,000+ software and services companies in 2,000+ categories and over 1.3 million user reviews. Customers include over 2,000 software customers such as Adobe, Autodesk, HubSpot, Salesforce, and Zoom.