FanFinders Acquires The Best for Baby

FanFinders, a London, UK-based performance marketing and consumer intelligence company in the parenting industry, acquired The Best for Baby, a UK-based independent review website for baby brands.

The amount of the deal was not disclosed.

Through this acquisition, FanFinders will bring together an existing base of over 200,000 ratings on the latest brand products, and exclusive offers, competitions and expert content. The addition of The Best for Baby to the FanFinders’ network, which includes Your Baby Club in the UK and US, will give parents the opportunity to see reviews on the latest brands and individual products, as well as the chance to leave their own ratings.

Founded in 2013 by Alec Dobbie, CEO, and Adam Gillett, Chief Commercial Officer, FanFinders connects brands with parents who want what they have to offer through its consumer platform, Your Baby Club, whilst remaining compliant with strict data privacy standards like CCPA and GDPR. Hosting a wide range of baby content, offers and exclusive discounts from leading brands, Your Baby Club has over 5 million members across the UK and US.

The Best for Baby will initially remain a standalone website, before being fully integrated with the Your Baby Club platform in the coming months.