Driven Data Raises $4.5M in Series Seed B Funding

Jon Berna, founder and CEO of Driven Data
Jon Berna, founder and CEO of Driven Data

Driven Data, an Indianapolis IN-based software marketing provider and digital marketing agency serving the automotive retail industry, raised $4.5M in Series Seed B funding.

The round was led by Rick Gibbs and JHCapital.

The company intends to use the funds to accelerate growth, expand operations and its business reach.

Led by Jon Berna, founder and CEO, and Zach Hendrix, Chief Customer Officer, Driven Data provides an open integration marketing technology platform which highlights the entire customer journey from Tier 1 to 3, giving auto retailers access to first-party data across CRM, inventory, DMS and other sources. The company integrates data on its open platform and, through automation, produces insights that are applied to hyper-personalized marketing strategies and campaigns.

The company, which also added Liz Kelley to Vice President of Sales and Media position, has grown its team to 50 over is currently hiring for positions in sales, customer success, software development and marketing.