Browze, a Toronto, CA-based online marketplace for curated lifestyle products, raised $12.5M in Series A funding.
The round was led by Valor Siren Ventures and distributed in two parts, first $7.5M in 2020, followed by an extension of $5M that closed recently.
The company intends to use the funds to establish a global presence as operations grow.
Led by Izzy Rosenzweig, CEO and founder, Browze is a marketplace that curates lifestyle products, directly sourced from factories overseas. Today, the marketplace features a curated selection of lifestyle products from home, kitchen, and seasonal holiday collections. In the near future, Browze intends to offer kitchen essentials, clothing, shoes, cosmetics, and more.
Since launching its marketplace in 2017, the company has served millions of loyal customers currently serving customers in the United States and Europe.
In addition to backing from Valor Siren Ventures, Browze also has several key industry executives including Shaoming Yang, Browze’s Advisor for China Operations, who is a former vice president of AliExpress and Tmall Global. Samuel Yen backs the company’s mission as an investor and advisor as well, and is a former vice president for Alibaba Group. Eli Spiro, CEO of Axxcess Capital, also offered his expertise to help advise Browze in raising its Seed and Series A funding.