Better Juice, Ltd., a Rehovot, Israel-based company involved in reducing all sugars from natural juices, raised US$8M in seed funding.
The round was led by iAngels, with participation from Maverick Ventures, Food Tech Lab TFTL, The Kitchen Hub, as part of the Strauss Group and IIA, NEOME, Schestowitz Group, and Semillero.
The company intends to use the funds to build its first full-scale manufacturing plant in Israel and expand the sales and marketing teams to support its commercialization stage.
Led by Eran Blachinsky, PhD, founder and CEO, and Gali Yarom, co-founder, COO, and VP of Business Development, Better Juice has developed enzymatic technology that uses all-natural ingredients to convert fructose, glucose, and sucrose into prebiotic dietary fibers and other non-digestible molecules. The company’s non-GMO technology is designed to target orange juice’s specific sugar composition to naturally create a low-calorie, reduced-sugar product with a delicate sweetness.
Better Juice was incubated in The Kitchen Hub – Strauss Group’s foodtech and IIA incubator, and received early funding from Maverick Ventures, Israel and other global partners.