The Fascination Secures $1M in Seed Funding

The Fascination

The Fascination, a Virginia Beach, Virginia-based online marketplace where people can discover, research and shop emerging, mission-driven brands, raised $1m in seed funding.

Backers included Kat Cole, ex-President of Focus Brands, Taylor Holiday, CEO of Common Thread Collective; John Sutton, President of Red Ventures, Joe Speiser, serial entrepreneur and Petflow founder, and Gabby Slome, co-founder of Ollie Pets.

The company intends to use the funds to expand operations and its business reach.

Launched in 2020 by Leesa founders David Wolfe and Matt Hayes, The Fascination is a curated online marketplace where consumers discover and shop top emerging, mission-driven brands. The platform currently features 150+ top emerging and established brands across direct-to-consumer.

The Fascination team also boasts DTC investor & operator Nik Sharma and The Hustle founder Sam Parr as founding advisors.