Salted, a Los Angeles, Calif.-based platform that scales digitally native QSR (Quick Service Restaurant) brands, raised $9M in seed financing.
The round was led by Kamine Development Corporation, with participation from Craft Ventures, Valor Equity Partners, Proof Ventures and Wonder Ventures.
The company intends to use the funds to continue to expand its business reach.
Led by founder and CEO Jeff Appelbaum, Salted is creating QSR (Quick Service Restaurant) brands built around sustainability, quality, and customer-focused values.
The company has designes a digital-first technology and operations platform, whose features include:
- Full-stack system which integrates operations, national supply chain, quality control, and marketing systems—all designed specifically for off-premise (delivery and takeout) dining.
- Proprietary ‘Intelligent Kitchens’ software, which incorporates data entry and camera technology to gather insight and ensure order accuracy, production levels, presentation standards, and preparation times.
- Data analysis and continued iteration, which are prioritized across all Salted brands, with the Salted team analyzing thousands of data points daily across each location and providing feedback to its kitchen teams in real time.
The company’s platform enables it to develop and scale brands into new markets, already live in 17 locations across the United States.
Brands include moonbowls, Califlower Pizza, and lulubowls, all of which are 100% gluten-free, made with real ingredients, and feature numerous plant-based options.