Detroit, MI-based Rockbridge Growth Equity Management, L.P., closed RB Equity Fund II, L.P, and RB Equity Fund II-A, L.P., collectively “Fund II”, at $345m.
Fund II, which follows Rockbridge’s Fund I, a secondary vehicle that was raised in 2019, received support from include fund-of-funds, corporate and public pensions, financial institutions, consultants, multi-family offices, CEOs, founders and industry executives.
Fund II focuses on digital media & e-commerce, tech-enabled products & services, financial services and consumer services.
Fund II has already made four platform investments:
- ProSites, a provider of subscription-based digital marketing solutions to community professionals such as dentists, CPAs, and other medical providers across North America;
- Quartile, a provider of software that optimizes ad bidding strategies and delivers campaign reporting analytics on behalf of small to medium sized e-commerce sellers;
- White Glove, a digital marketing company specializing in identifying and marketing to potential clients on behalf of financial advisors; and
- RB Home Services, a holding company established to form a national services provider in the Home Services industry, focused on clean air and water for homes and public buildings.
Initially founded in 2007 to serve as a private equity firm affiliated with the Rock Family of Companies, which includes Rock Holdings, Inc. (the holding company for Quicken Loans, Inc.) and over 100 other companies owned by or affiliated with Dan Gilbert, Rockbridge Growth Equity is a private equity firm targeting control and minority equity investments in lower middle market services businesses headquartered in North America.
Led by co-founders and managing partners Kevin Prokop and Brian Hermelin, Rockbridge Growth Equity currently manages a portfolio of nine companies. Since its founding, the firm has invested in companies with a combined enterprise value of more than $1.25 billion.
FinSMEs
28/05/2021