Qsic, an Aliso Viejo, Calif.-based intuitive commercial music and technology platform, raised USD 3.1m in Series A funding.
The round was led by Carthona Capital.
The raise will support Qsic’s rapid US growth plans, including a national rollout of its smart in-store infrastructure, and building new products into its platform.
Founded in Australia in 2012 by Matt Elsley and Nick Larkins, Qsic is a leader in commercial music streaming and in-store customer ecosystems, currently reaching over 26 million unique visitors a month.
In addition to commercial music streaming, the platform enables intelligent in-store connectivity, such as the ability to automatically adjust volume levels, speaker by speaker, depending on real-time traffic and conditions. Users can also curate content (like ads), targeting customers as they move through a space.
Customers include McDonald’s and 7-Eleven.