Piano Raises $88M in Series C Funding


Piano, a Philadelphia, PA-based global analytics, personalization and subscription platform, raised $88m in Series C funding.

The round was led by existing investors Updata Partners with participation from Rittenhouse Ventures and LinkedIn. The new funds will be used for growth across functions, and particularly its data and analytics offerings bolstered by the recent integration of its data management capabilities with its flagship customer journey orchestration product Composer and acquisition of France-based AT Internet.

The company intends to use the funds to continue investing in technology and talent.

Led by Trevor Kaufman, CEO, Piano provides a platform that leverages data, artificial intelligence and commerce features to allow global, national and local brands and publishers to accelerate their subscription, advertising, analytics and personalization initiatives in order to engage, monetize and measure content experiences. The company works with global organizations such as CNBC, The Wall Street Journal, NBC Sports, Insider Inc., The Economist, Gannett, Le Parisien, Nielsen, MIT Technology Review, The Telegraph and South China Morning Post.

Piano’s previous funding round, which preceded its acquisition of Norway-based data management platform Cxense, was a $22m Series B in January 2019 also led by Updata Partners. Since this previous round, the company has grown their revenue by nearly 400%, further expanded into the Asia-Pacific region, integrated its customer journey and data management capabilities and also acquired France-based analytics platform AT Internet.