Nøie Raises $12M in Series A Funding


Nøie, a Copenhagen, Denmark-based customized skincare platform, raised $12m in Series A funding.

The round was led by Talis Capital, with participation from Inventure, as well as existing investors including Thomas Ryge Mikkelsen, former executive vice president at Pandora, and Kristian Schrøder Hart-Hansen, former CEO of LEO Pharma’s Innovation Lab. 

The company will use the funding to further develop its R&D to launch new product categories, and expand into new European markets. 

Founded in 2018 by serial entrepreneur Daniel Jensen and Chris Christiansen, Nøie provides customised skincare products that aim to improve the quality of life of people suffering with sensitive skin conditions including acne, psoriasis and eczema. The company’s skin test uses an algorithm to assign customers to their skin family and recommend customised products to suit their skin. 

Nøie also provides CO2 neutral deliveries, compensating for carbon emissions produced in the shipping process by planting trees in Denmark.