L Catterton invested in Social Bella International, a beauty and personal care e-commerce player in Indonesia.
The amount of the deal was not disclosed.
Founded in 2015 by Christopher Madiam, John Marco Rasjid, and Chrisanti Indiana, Sociolla is a premier beauty shopping platform, offering authentic make-up, skin care, hair care, fragrance, and beauty tools.
L Catterton will join the company’s board and support the founders in reaching new consumers and meeting the growing demand within the beauty and personal care category. This investment will provide more Gen-Z and Millennial consumers with access to Sociolla’s curated high-quality beauty and personal care brands in Indonesia and Vietnam.
This investment will be L Catterton’s first investment in Indonesia.