IBM Acquires Waeg


IBM (NYSE: IBM) is to acquire Waeg, a Salesforce Consulting Partner in Europe.

The amount of the deal – subject to customary closing conditions and expected to close this quarter – was not disclosed.

With the acquisition, IBM is deepening its investments in hybrid cloud and AI to manage complex integrations and unify people, process and technology. Over the last several months, the company has made a series of acquisitions to boost its hybrid cloud and AI technology skills to expand its offerings, including Nordcloud, 7Summits, Taos, Expertus and Truqua.

Founded in 2014 by Chris Timmerman, Managing Partner, Waeg provides a full spectrum of Salesforce consulting services, from digital strategy advisory, business-to-business commerce, marketing automation and customer experience design to implementation and managed services.

With over 400 Salesforce certifications, Waeg holds expert distinctions in Salesforce’s Navigator program in Manufacturing, Pardot, Salesforce B2B Commerce and is a specialist across all clouds and the Healthcare and Life Sciences industry.

The company, which has offices in Belgium, Denmark, France, Ireland, Netherlands, Poland and Portugal, works with global brands across industries, with deep expertise in manufacturing, healthcare and life sciences.