DanAds, a Stockholm, Sweden-based provider of self-serve advertising technology solutions, raised $5M in funding.
The company, which is now valued at $44M, intends to use the funds to continue to expand operations and its business reach globally.
Founded in 2013 by CEO, Istvan Beres, and CPO and Head of Sales, Peo Persson, DanAds provides self-serve advertising infrastructure, supplying publishers with white-labelled, customizable, and scalable self-serve platforms. The company supplies a closed ecosystem in which all operations and data are controlled by the publisher. DanAds currently employs 25 full-time staff at its headquarters in Stockholm as well as more than 70 consultants worldwide.
Clients include some of the world’s leading traditional publishers including Hearst Magazines, Bloomberg Media Group, Mail Metro Media and Reach PLC, as well as some of the world’s largest online tech and streaming platforms such as Tripadvisor, SoundCloud, and Roku.
DanAds has also announced Anders Borg, former Swedish Minister for Finance, as the Chairman of the Board.