CallRail Acquires PhoneWagon


CallRail, an Atlanta, GA-based marketing platform for businesses to accelerate growth with marketing analytics and communications tools, acquired PhoneWagon, a New York City-based call tracking software company.

The acquisition extends CallRail’s leadership position and market share in the call analytics space. In addition, with access to CallRail’s wider platform, PhoneWagon customers gain visibility into which marketing strategies drive revenue and generate the highest-value leads.

Led by Ryan Shank, CEO, PhoneWagon combines call tracking software with a modern business phone system that enables companies to drive more calls, understand what happens on those calls, and convert more of those callers into customers. PhoneWagon allows entire teams to communicate with customers from a shared inbox on any device.  

Founded by CEO Andy Powell, CallRail provides a marketing platform that combines marketing analytics and communications into a single experience. In addition to Call Tracking, the platform also offers multi-touch attribution insights into the full customer journey via Form Tracking, automated call transcription and AI-powered call analysis via its Conversation Intelligence product and integrated communication tools through its Lead Center product.
CallRail integrates with several major marketing and sales platforms including HubSpot, Facebook, Salesforce, and Google Ads and Analytics.

The company, which now serves more than 180,000 businesses, raised $56M in funding from Sageview Capital and Leaders Fund in 2020.