Virtual Gurus, a Calgary, Alberta-based talent marketplace that matches businesses with skilled and qualified American and Canadian virtual assistants, raised an additional $1.7M in funding.
Virtual Gurus is receiving more than $980K from Western Economic Diversification’s Business Scale-up and Productivity program. The company has also secured an additional $700K from its very supportive shareholders including Raven Indigenous Capital Partners, the51, and other key investors. This brings Virtual Gurus’ total funding to $2.9M.
The company intends to use the funds to accelerate growth of their technology solution, and begin work in machine learning.
Led by Bobbie Racette, Founder and CEO, Virtual Gurus is a talent marketplace that leverages its proprietary technology to match organizations with virtual assistants whether organizations need a dedicated assistant, special project support, or help with occasional tasks.
Its North Star is providing meaningful job opportunities for people from underrepresented communities including those of Indigenous descent, the LGBTQ2+ community, single, stay-at-home mothers, and those with disabilities. The company also provides askBetty, a live ‘tasks on-demand’ product, which offers administrative tasks – think research, file formatting, data entry – completed by virtual assistants who earn supplemental income through the platform.