soona, a Denver, CO-based virtual content creation platform for e-commerce, raised $10.2M in Series A funding.
The round was led by Union Square Ventures with participation from Matchstick Ventures, Starting Line Ventures, 2048 Ventures and Range Ventures.
The company will use the funding to expand its proprietary Camera-to-Cloud technology and introduce a subscription product.
Founded in 2019 by Liz Giorgi and Hayley Anderson, and Hayley Anderson, co-founder and Chief Creative Officer, soona provides a technology platform that powers virtual photo and video shoots, enabling brands to create content for e-commerce and marketing. The platform provides professional custom content with a 24-hour delivery time.
With over 4,000 customers including Lola Tampons, The Sill, and Wild Earth, and three hubs in Austin, TX; Denver, CO; and Minneapolis, MN, soona helps companies sell products online and in-store in four core industries: beauty and cosmetics, fashion and footwear, home goods, and petcare.
FinSMEs
19/04/2021